GETTING STARTED
Targeting Your Site
 Targets &. Markets
Choosing a Domain
Offering Function
Setting Structure
Deciding on Content:
 Text
 Graphics
 Color/Style
Staying Within Budget
"Horror Stories"
Example Contract
HINTS FOR SUCCESS
A "Good" Web Site
Domain Power
Why Sites Die
Marketing Your Site
Keeping it Fresh
What's with those
   Search Engines?
TOOLS & STUDIES
Keyword Finder Tool
Link Popularity Check
Web Site Credibility
Recommended Info
No-Spam Promotion
10 Copyright Myths
Paint Shop Pro
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